What people are saying…

“In The Six Startup Stages, you’ll learn why so many ventures fail. The insight: founders often overestimate their progress and overinvest, burning through capital before they realize they are off course. With rich examples, the book shows how to avoid that fate by making the right moves for your venture’s true stage of development.”

“6 Startup Stages’ is an essential roadmap for any entrepreneur. It’s a micro-MBA with actionable insights and tools that are crucial for navigating the uncertain journey of building a startup. Avoid common pitfalls with practical real-world examples so you can turn your vision into a successful business.”

“Jason and Stas have written the book needed by entrepreneurs looking to answer the most important questions faced by startups…”

“Many startups fail. Highly recommend heading the advice from this book to increase your chances of success as a founder.”

“The 6 Startup Stages is an excellent overview and practical guide of how a non-technical founder can launch a startup from idea to exit and succeed! This book is a great reminder that an entrepreneur can focus on profitably and reasonable growth to build a legacy.”

“Jason and Stas provide an intuitive 6 step framework from Idea to Scale to help non-technical founders avoid the traps and pitfalls that cause the vast majority of startups to fail. Filled with actionable tips, this is an easy recommend.”

“If you’re willing to put in the effort to succeed at something as difficult as launching and scaling a startup, do yourself a favor and read this book to avoid common missteps.”

“The 6 Startup Stages is a true builder’s guide to profitability and market fit, full of practical advice and real examples of success stories. Perfect blend of reality and optimism to help you build companies that can weather and thrive amidst changing market dynamics.”

“The Six Startup Stages guide entrepreneurs through a practical step-wise and iterative path to building a business, helping them avoid many pitfalls and blind spots along the way…”

“This book might just save your business. Having gone through a few failed start-ups, I wish I would have had this book to stop me from making some bad decisions. Jason and Stas have put together a powerful step-by-step guide to start-up success. A must read for founders.”

“This insightful roadmap is brimming with practical techniques and tools to vet your ideas and lay the foundation for a bright, bold future.”

“It’s equally beneficial for non-founders, providing valuable insights into the journey of launching a company and the essential steps required for success!”

Are you in the early idea phase or scaling for success? If you are, I can highly recommend the book; “The 6 Startup Stages”! 
In the past year, I have worked with a startup where one of the book’s authors, Jason, in the role of CTO not only helps us improved the idea, but also to avoid mistakes and streamline our work process. Jason H. and his fellow author Stas Chernychko have now summarized their experiences in a book, just out on Amazon.

“This book was an easy read without a lot of technical wording with the book making excellent and succent points. The authors provided a step-by-step guide on how they created their business which I felt could translate to my desire to create a business. The authors provided detailed information without being confusing or misleading. I have read books like this in the past and the authors only boasted about themselves, but these authors used their experience to demonstrate how to apply their success and mistakes to your business. Really an awesome book. This would be a great gift for anyone who desires to start a business or grow their business. I highly recommend this book.”

“If you’re a non-tech founder trying to build a startup, The 6 Startup Stages is a must read. Consider it a crash course for turning your ideas into a real, profitable business. Jason and Stas, share their experience so well, and break things down into six steps so you avoid wasting time and money. Win win! It’s packed with practical tips, real examples, and advice on everything from getting the right product to scaling up without burning out. Definitely worth a read if you’re serious about doing this!”

“If you are an entrepreneur in a different field or an aspiring entrepreneur that is hoping to start a software business, then dare I say that this is an utterly essential read. This book distills the process of starting a technology company down into 6 easy-to-follow stages. It is packed with lessons from real-world events from authors who have truly been there and done that. I also love how there are worksheets sprinkled throughout, giving the book extra practical value. Highly recommended for anyone in the space!”

“I found this book at the perfect time. As a long-term San Francisco resident, author, counselor, and parent, I decided to throw my hat into the startup ring.
I needed a roadmap, some guidance—and I found it! This book is perfect for non-technical people like me who want to break into the startup world.
As I document and write about my startup journey, I will definitely be referencing this book along the way. I love the synchronicities I am noticing on the entrepreneurial path. This book is a sign for me.
Big thanks to the authors!”

“As a startup lawyer, I highly recommend *The 6 Startup Stages* to entrepreneurs aiming to avoid the common legal and operational pitfalls I often see. While lawyers can fix many issues, critical growth-related missteps—like poorly structured business models or scaling challenges—aren’t easily undone. This book provides clear, actionable insights to help founders navigate these challenges from ideation through scaling, reducing legal risks and fostering sustainable growth. If you’re serious about building a resilient startup, this book is an invaluable resource.”

“This book is from authors who have years of experience in starting and successfully running businesses. They bring in insight and practical advice which will help anyone in business and also those who intend to venture into one.”

“This book is easy to read, comprehend, and put into place for anyone trying to not just start up a business but create one with sustainability. There are many variables to consider during the critical start up phase and this book helps you plan and succeed in part by avoiding pitfalls. It is a must read for non-technical start ups.”

“If you are an entrepreneur in a different field or an aspiring entrepreneur that is hoping to start a software business, then dare I say that this is an utterly essential read. This book distills the process of starting a technology company down into 6 easy-to-follow stages. It is packed with lessons from real-world events from authors who have truly been there and done that. I also love how there are worksheets sprinkled throughout, giving the book extra practical value. Highly recommended for anyone in the space!”

“A key aspect I look at when reviewing books for entrepreneurs and startups is what is the experience of the author. In researching this book and the author’s background I found them to be highly experienced entrepreneurs who are writing from experience not from an academic standpoint. I highly recommend someone that’s considering to become a startup founder to read this book.”

“This book is a must if you are interested in starting your own company in today’s economy. A small investment to protect a larger one seems like a no-brainer.”

“Provides nice roadmap for non-technical founders.”

“This one’s a game-changer for anyone looking to turn their business idea into a reality! As someone who has dabbled in entrepreneurship, I found this book to be packed with practical advice and actionable steps that go beyond the typical “follow your passion” statement. It provides a clear roadmap for every stage of the startup process, from vetting ideas to scaling successfully.

If you’re a non-technical founder or just starting out, this book is a must-have. The strategies are simple but powerful, and the bonus online tools make it even more valuable. Highly recommend to anyone serious about building a fruitful startup!”

“Having participated in several start ups, I’ve seen every one of these stages both succeed and fail. I recognize the practical factors this book describes as making the difference. It’s a straightforward text, clear and to the point. It is not a hard read, but it is worth re-reading during your startup journey, lest you forget the big picture when you’re down in the weeds.”

“As the Co-Founder and COO of Casa Blanca Real Estate, I know firsthand how vital it is to understand each stage of building a successful business. The 6 Startup Stages provides a clear roadmap for entrepreneurs, breaking down complex concepts into actionable steps. It covers everything from the initial idea to scaling operations with insights that are easy to grasp and apply.

This book is packed with practical advice that will resonate with anyone looking to grow their business, whether they’re just starting out or navigating through later stages of growth. Highly recommended for anyone ready to take their startup to the next level!”

“A great guide for non-technical founders written by a great technical founder.”

“Great insight and I would recommend this book to anyone who is interested in starting their own start-up. A lot of the things discussed here are things I had to find of for myself the hard way, by making mistakes.”